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Home / Project Management Articles and News / What Is Digital Asset Administration?

What Is Digital Asset Administration?


Briefly, digital asset administration (DAM) is the group, administration, and distribution of any of your digital information – from photos to textual content content material and something in between. An excellent DAM system will preserve your information protected too. Let’s look extra into what digital asset administration covers that can assist you determine whether or not you want it.

Content material Creation

Creating content material is an enormous a part of advertising as we speak. By making a system that makes it simple to search out the content material you have already created and might use, it should save time by serving to you repurpose the content material extra simply. Plus, you’ll be able to add templates, branded belongings, slide decks and any content material that that you must use continuously to the information.

You will not must sift by means of tons of ill-named information in your exhausting drive, in Google Drive or in your purchasers’ information or co-workers’ information. As a substitute, every thing will likely be organized correctly and be simpler to search out whenever you use good DAM processes and methods.


When you may have a very good digital asset administration system and processes, you will get a lot extra out of the digital belongings you may have created. Your productiveness will enhance since you’re not spending time repeating work or on the lookout for collateral that you need to use.

Nicely-organized information signifies that you are not going to repeat work that you’ve got already accomplished. You are not going to spend additional time on the lookout for issues that are not named appropriately. You will be rather more inventive whenever you accomplish organizing your information correctly.


All of your digital belongings are actually in a single place and obtainable for anybody that you simply need to have entry to them. You possibly can simply give entry in a protected strategy to paperwork, photos, and different information with out concern. Most DAM methods provide model safety and extra. A correct DAM system makes all this super-easy.

You could need to share model pointers with contractors, advertising marketing campaign supplies to your Fb Adverts supervisor, and writing pointers on your social media advertising digital assistant. When this data is straightforward to seize and use, it will likely be used and adhered to.

Greater than probably you will merely share a hyperlink, and the person can seize the hyperlink to make use of the doc and even edit the doc or file. It is going to be a lot simpler with the precise DAM system.


The opposite key to an excellent DAM system is that you would be able to protect the information higher and use them for his or her lifetime. You can too make sure that information that shouldn’t be used are archived so to protect them for historical past’s sake. Plus, you’ll be able to embody versioning, permissions, and a lot extra that makes the workflow simpler.

Source by Jon Allo

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